Here are the top non-entertainment brands on Roblox.
For over a year, top entertainment-related IP such as Barbie, Sonic the Hedgehog, Miraculous and Hello Kitty have dominated my monthly Roblox brand rankings. This meant that we would see the same familiar names over and over from month to month.
These IP brands are doing incredibly well on the platform, attracting 10 million - 30 million visits a month by offering players fun games that get boosted by the Roblox algorithm thanks to strong engagement, retention and monetization.
But how are other brands performing on the platform? In order to answer this question, I've put together this list, which excludes entertainment, music, toys gaming and sports brands.
Well-Established Experiences from Sunsilk, Vans and Alo Yoga Still Performing Strongly
3 out of the top 10 branded experiences on this list have been on Roblox for well over a year and have amassed strong lifetime visit totals. Sunsilk, which is at the top of this list, has over 40 million lifetime visits. Vans and Alo Yoga, which were two of the early brands to the platform over two years ago, each have over 110 million lifetime visits.
Developed by The Gang, Vans World recently released a major update, Vans World 2.0, which included new downhill races, the release of a new shoe on Roblox before releasing elsewhere, and an NPC of pro skater Lizzie Armanto.
Ikea's Experience Still Attracting Attention
After gaining lots of media attention by offering jobs to work at their virtual Ikea store on Roblox, Ikea launched its Roblox experience and attracted millions of visits. Gaining 2.6 million visits in August was good enough for 3rd place on this list.
Roblox Career Center Attracts High Visits
Roblox has its own experience on the platform, which is aimed at potential new employees called the Roblox Career Center. Made by Sawhorse, this experience is a recruitment tool that teaches job candidates about the company.
Here's more from the description: Welcome to the Roblox Career Center, a 3D immersive experience where you can learn about Roblox on Roblox. You'll see what it's like to work here and how you can join us in shaping the future of human connection and communication.
Stephen Dypiangco is a consultant that helps brands reach new audiences via Roblox.
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